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Het geheim van de HEMA -The Secret of HEMA

Documentary, 2012, 75 min.

The all-Dutch HEMA cherishes international ambitions and wants to conquer the Far East. But closer to home, in France, their typical retail store formula also requires some adjustments. What about smoked sausages and treacle waffles? Director Yan Ting Yuen offers a humorous glimpse behind the scenes of the 85-year-old institute, while in the background a global financial crisis is raging. The journey goes from Amsterdam and Paris to Milan and Shanghai, and one decision can sometimes have far-reaching consequences.

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