Boef - Habiba
The video that unleashed the so-called Habiba challenge. The opening shot, featuring vlogger/rapper Boef running down the street in his boxer shorts, was copied thousands of times on Instagram and other media. Boef decided to couple the challenge to a collection for Giro 555, to raise funds to fight the famine in Africa. The music video was shot in Ukraine and is reminiscent of a stylish action movie from the 1990s. It shows Boef roaming the streets, ‘focussed on making cash’, while his ‘habiba’ is lonely at home.